It is the construction and start of Hotel Bent. A boutique hotel with restaurant in an exceptionally beautiful green spot in the pearl of Brabant, Oisterwijk, Natura 2000. The owner is activist writer, longtime member of the Comedytrain, theater producer and godmother of Socialsofa, Karin Bruers. Together with her daughters, she will build and operate this special project. Special because it is driven by glamour activism. Activities through which they seek to bring change and awareness to their community regarding environmental and animal suffering. But not everything goes over roses. There are enduring dilemmas they must face. How will the 0 emissions be shaped, will only electric cars be allowed and what should they do with the other guest cars, the budget which cannot be exceeded and will the schedule be met? But the biggest hurdle to overcome is the incredible opposition of a large old school hospitality establishment that this small-scale sustainable initiative is being built next to.